Opinions and Legal Insights

Innovation – not knowing more, but knowing the right question to ask

“What struck me most about the event (

GC Summit Switzerland with an audience of about 80 Swiss GCs) was the fact that much of what Hamish spoke about centered on talking to and ultimately knowing what your client really wants and needs. This approach means going away from looking at the ‘what’ and much more at the ‘why’. Not how can we make our widget better but but why and how are our customers using it in the first place.”


Valuable insights and conclusions

in this interesting article

from

Catherine McGregor

, Editor in Chief of GC Magazine and Publishing Director at the Legal 500.